About Ryft
We don't just run ads.
We build the infrastructure
behind your growth.
Ryft is a Manchester-based growth agency helping UK service businesses attract better leads, close more deals and retain customers — through paid media, automation and connected systems.
Our Story
Built out of frustration
with how agencies operate.
Most agencies hand you a report and call it results. We started Ryft because we kept seeing the same problem — businesses spending on ads with no backend to catch the leads. Enquiries going cold. Follow-ups never sent. Revenue left on the table.
So we built the other half. Paid media plugged directly into automated workflows, CRM pipelines and follow-up sequences — so every pound spent on ads actually has somewhere to land.
"We don't just send traffic. We build the system that turns it into revenue."
— Ryft Agency, Manchester
What We Believe
Principles that shape
everything we build.
These aren't values on a wall. They're the decisions we make every day when working with clients.
Systems before tactics
A great ad with no follow-up system is wasted money. We build the infrastructure first — CRM, automation, pipelines — so every campaign has somewhere to land and convert.
Data over gut feel
Every decision we make is backed by numbers — cost per lead, close rates, LTV, MER. We don't guess what's working. We measure it, report on it and optimise accordingly.
Clarity over complexity
We cut through the jargon. You always know what's running, what it's costing and what it's returning. No black-box reporting. No hiding behind vanity metrics.
Speed is a competitive edge
Markets move. Algorithms shift. A lead that isn't followed up in 5 minutes is already going cold. We build systems that move fast — so your business doesn't miss the window.
Long-term over quick wins
We're not interested in one-month spikes. We build foundations — retention workflows, backend systems, compounding ad strategies — that grow stronger over time.
We only win when you win
Our reputation is built on client results, not retainer counts. If your campaigns aren't performing, we're not doing our job. It's that simple.
How We Work
From first call to
fully running system.
A clear four-step process. No ambiguity, no hand-waving — just a repeatable path from where you are to where you want to be.
Discovery & Audit
We start by understanding your business — where leads come from, where they drop off, what's been tried before. A full audit of your current ads, CRM and follow-up process.
- Business & revenue goals
- Existing funnel review
- CRM & pipeline audit
Build the System
We design and build the full infrastructure — landing pages, CRM setup, automation sequences, follow-up workflows and ad creative — before a single pound is spent on traffic.
- Funnel & landing page build
- CRM & automation setup
- Ad creative & copy
Launch & Test
Campaigns go live with full tracking in place. We run structured tests in the first 30 days — creative, audience, offer — to find what works before scaling spend.
- Paid media goes live
- A/B creative testing
- Lead quality monitoring
Optimise & Scale
Once unit economics are proven, we scale what works. Weekly reporting, monthly strategy reviews and ongoing optimisation — so results compound rather than plateau.
- Weekly performance reports
- Budget scaling decisions
- Monthly strategy reviews
Ready to go through the process?
Take our quick quiz →The Team
Two founders.
One shared obsession.
Ryft was built by two people who got tired of watching businesses leave money on the table. Between us we cover every layer — from the first ad click to the final automated follow-up.
Mohammed Hamzah
Co-Founder — Sales & Creative Director
Hamzah leads the front end of Ryft — sales strategy, creative direction and client relationships. Specialised in paid media, digital marketing and AI-driven campaigns, he's the engine behind how Ryft finds, attracts and converts the right customers for clients.
Hamza Hussain
Co-Founder — Operations, Automations & Web
Hamza runs the backend of Ryft — the systems, automations and websites that turn ad traffic into real revenue. A backend engineer and web developer at heart, he architects the infrastructure that keeps every client's operation running efficiently and converting consistently.
What We Do
Three disciplines.
One connected system.
We don't offer isolated services. Every pillar we work across is designed to feed into the next — so your ads, systems and website all work together.
Paid Ads & Funnels
Meta and Google campaigns built around your unit economics — not vanity metrics. Every campaign is tied to a funnel that qualifies, captures and follows up automatically.
Automations & CRM
The backend that catches every lead. Automated SMS, email and pipeline workflows built in GoHighLevel — so no enquiry goes cold and every follow-up happens on time, every time.
Websites & Systems
Fast, conversion-focused websites built to work as part of your growth stack — not just a digital brochure. Designed, developed and connected to your CRM from day one.
All three work together — or we can start with whichever is the biggest bottleneck for your business right now.
Ready to fix the backend?
Stop losing leads.
Start building a system that works for you.
Ryft helps UK service businesses respond faster, nurture better and convert more enquiries — automatically.